Smartwatch costs in India are falling as firms compete for a larger market share.
Despite larger margins on more costly models, the average selling price of smartwatches reached an all-time low in the June quarter.
Ankush Pandey
In India, the price of smartwatches has practically halved since last year due to a pricing war between firms vying for a larger market share.
According to a Mint investigation, experts believe that low profit margins on smartwatches pose questions about the long-term survival of several firms.
Even those that survive this may require assistance in shifting clients to more lucrative premium offerings.
According to industry officials, the lowest-priced smartwatches in the market produce tiny margins, ranging from Rs 100 to 200.
Despite larger margins on more costly models, the average selling price of smartwatches reached an all-time low in the June quarter.
According to an International Data Corp. (IDC) analysis, smartwatches cost an average of Rs 2,100, implying that the majority of wristwatch sales driving industry development are at the low end of the pricing spectrum.
